Storytelling: Your Backstage pass to finding & owning your unique brand story

Storyselling: Your backstage pass to finding and owning your unique brand story

Seth Godin says we now exist and work in a connection economy, and relationships, storytelling, compassion and trust are the currency we must deal in. And it all starts with a new approach to brand-building, and selling. It starts with the stories you tell about yourself, and how generously you share them. Storytelling leads to storyselling - a new way to look at building relationships and marketing to your customers. In this talk, you will learn how to find your unique story, and what you need to do in order to package and share it best.

About Chinmayee Manjunath

Chinmayee Manjunath is a content and communications strategist, books editor and writer with two decades of experience, working with leading publications and top brands. She combines her editorial approach to storytelling, with a deep-rooted knowledge of branding to craft sharp and engaging communication strategy for brands and individuals.