Finding your Personal Purpose with Alastair

Alastair works across two related areas - helping people discover their personal purpose, and unlocking the power of company culture. Often the two come together in his work for leadership teams. Over his 40 year career, Alastair started in the creative industries, moving into high education before settling in big business. For the last 16 years he has run his own agency - Creamer & Co. It was while working in Unilever, a purpose-led business, that he saw the opportunity to explore personal purpose further. The need to anchor yourself in the fundamentals - values, passions, motivations, purpose - is critical in these times, particularly for those who are running their own businesses.

But personal purpose, as it suggests, is a balance between all sides of our life. The sources of our leadership capability do not just come from the board room but also the kitchen, the sports pitch and the garden. 

Today, I’ll be talking about  finding our TruNorth Purpose. This is about revealing our personal purpose.  It’s an important investigation into what truly drives us, the plinth upon which we build our businesses. Without it, we might be building an idea without foundations. With it, we can power ahead.

By attending this session you will begin an investigation into your own personal purpose so that you can leverage it and use it in building the foundation of your business.