Finding your Personal Purpose with Alastair

Alastair works across two related areas - helping people discover their personal purpose, and unlocking the power of company culture. Often the two come together in his work for leadership teams. Over his 40 year career, Alastair started in the creative industries, moving into high education before settling in big business. For the last 16 years he has run his own agency - Creamer & Co. It was while working in Unilever, a purpose-led business, that he saw the opportunity to explore personal purpose further. The need to anchor yourself in the fundamentals - values, passions, motivations, purpose - is critical in these times, particularly for those who are running their own businesses.

But personal purpose, as it suggests, is a balance between all sides of our life. The sources of our leadership capability do not just come from the board room but also the kitchen, the sports pitch and…